Search professionals are facing a new reality.
The way people search is evolving. Customer journeys are changing. KPIs are shifting. Tools are evolving. And strategies are being constantly redefined.
The real question is no longer whether GEO will replace SEO, but how to act with confidence during this transition in search.
What to expect
GEO Case Studies
Proven strategies that already deliver results in the new search landscape.
Hands-on Approaches
Boost your brand's visibility in AI-generated answers with actionable techniques.
Expert Insights & Takeaways
Learn from leading SEO & GEO experts and leave with practical frameworks.
Our Speakers
Zohra Belmahdi
Country Manager France
Textbroker
Mathias Noyez
Co-founder & SEO/AEO Expert
Depends SEO Agency
Pierre-Olivier Danhaive
Co-Founder & CEO
Verbolia
Mikaël Priol
CEO
Netlinking
Corentin Donneaux
Head of SEO & GEO
Universem
Marc Williame
Head of Expertise & SEO Success Manager
Semactic
Claire Shaw
SEO Consultant
Follo Agency
Jens Michiels
Head of Marketing Optimization Team
iO
Stéphanie Bourgeois
Editorial Content Project Manager
Decathlon
Imen Boukhalfi
SEO & GEO Consultant
Resoneo
Céline Naveau
CEO
Semactic
Samuel Szepetiuk
Founder
Octave Agency
Program & topics covered
🍽️Food & drinks included throughout the day
Coffee & Breakfast
Introduction - State of AI/GEO
• hreflang="en"Hugues Villeret, The House of Marketing
Synergie SEO-GEO : de la donnée à la domination
• hreflang="fr-fr"Mikaël Priol, Netlinking
Le GEO et le mirage des certitudes : comprendre la donnée pour mieux décider
• hreflang="fr-be"Corentin Donneaux, Universem
Break
How Decathlon Achieved 95x ROI with Programmatic SEO & GEO
• hreflang="en"Pierre-Olivier Danhaive, Verbolia
GEO Outlook and Emerging Trends
• hreflang="en"Claire Shaw, Follo Agency
🏆 World Cup 2026 : IA vs Public : même pronostics ?
• hreflang="fr-be"Céline Naveau, Semactic
Lunch break
GEO: Just Do It - Le case Décathlon
• hreflang="fr-be"Marc Williame & Stéphanie Bourgeois, Semactic & Decathlon
What we learned from 30+ GEO audits
• hreflang="en"Jens Michiels, Io
Break
Agentic SEO : how search is changing and how AI agents improve optimization
• hreflang="en"Mathias Noyez, Depends SEO Agency
Reddit : bonnes pratiques et erreurs à éviter pour une stratégie GEO gagnante
• hreflang="fr-fr"Zohra Belmahdi, Textbroker
Table ronde – Agents, MCP et orchestration IA : plus besoin d'experts demain?
After-work drinks & a bite to eat with a Dj Set
Who is this summit for?
Designed for experts looking to stay ahead of the shift toward generative search.
Discover the Venue
The GEO Summit will be held at The POD, a modern and inspiring venue located in the heart of Louvain-la-Neuve. At the crossroads of technology, innovation and entrepreneurship, The POD provides the ideal setting to explore, discuss and shape the future of search.
The PODRue de Rodeuhaie 41348 Louvain-la-Neuve, Belgium
Want to be part of it?
— Louvain-la-NeuveAll tickets have been sold.
Thank you for your interest!
Early Birds
149€
- Conference access
- Lunch & drinks
- Networking happy hour
- After-party with appetizers, drinks and a DJ set
Standard
229€
- Conference access
- Lunch & drinks
- Networking happy hour
- After-party with appetizers, drinks and a DJ set
Group Package
99€
- Conference access
- Lunch & drinks
- Networking happy hour
- After-party with appetizers, drinks and a DJ set